Your social media, content marketing, and life resource
Most of us resonate with a favourite colour, or colour combinations, whether it’s intentional or subconscious.
For instance, when you’re getting dressed in the morning, something may trigger you to not pair that bright orange shirt with red pants (one can only hope!).
Similar to what you wear, colours you choose to represent your company’s brand can trigger certain emotions with your audience that you may not be aware of.
There is a psychology to choosing the right one. So pay close attention.
Whether you use the individual social media app itself, or a social media management tool, automating your content delivery has never been easier.
You can schedule your tweets and Facebook posts for a full week, month, year or… (you get the idea) in one go.
This creates efficiencies in time and money. It allows you and your team to focus on other assignments without the constant reminders to post.
Schedule it and forget it, right? Well, not quite.
Continue reading “Scheduling social media: A boost or bust for your business?”
For many of you who are pros online and super-connected, this may be obvious.
Still, we’ve spoken with a few companies that wonder why they need to be on social media.
“It’s been around for a while now, and I’ve made it this long without it so what’s the point?”
You may have dodged the online realm until now… but it’s essential you jump in. Here’s why.
Continue reading “Think you’ve dodged the social media bullet? Think again.”